Move the Needle: Using the Commercial Ratio to Drive Sales and Marketing Performance

Overview

In the post-COVID world, investors want to see much more spending discipline from sales and marketing leaders.

Growth Enablement is partnering with private equity firm TCV (Netflix, Airbnb, etc.) to provide the first top-down and bottom-up view into sales and marketing performance excellence.

COVID, and the bear market that has ensued, has dramatically changed investor expectations of your commercial practices.

The overwhelming majority of businesses are currently operating well under expected results. This is a rare opportunity where preparing a 2-3 year roadmap for improving sales and marketing performance will be welcomed by your boards.

In this session, learn how to work across the entire executive committee to develop a plan of attack and then systematically implement a fix the plane while it's flying approach in concert with your board of directors.

In this session you will learn:

• What a commercial ratio is

• Why it matters

• Who is responsible and accountable results

• How do you create a 2-3 year plan

• When do you realize results

We will cover the basics, how to get started, the storyboard process to create the internal buying, and a framework to follow to create your own roadmap.