Sales is Simple
Your salespeople connect the dots between your customer’s goals and the capabilities you have to make them come true.
Simple is Hard
Given the number of stakeholders involved in decision-making and the vast amount of capabilities you have, the number of possible ways goals and products can be matched is overwhelming.
The Burden is the Problem
Companies lack an execution strategy to overcome the information overload problem which becomes a burden on salespeople and contributes to confusion for customers.
The Blueprint for Success
Routes to Value is a systematic approach to orchestrating sales and marketing resources to be customers oriented. We develop a common value communication framework by following three simple steps.
The customer’s internal agreement network
All of your capabilities to scenarios and key interaction points
Provide your salespeople the tools, skills, and resources to connect the dots