growth is a team sport

Growth Enablement is a consulting firm dedicated to driving revenue growth.  We start by helping our clients see the destructive effect random acts of sales enablement have in terms of:

  • excessive costs
  • burden on their sales teams
  • and confusion to customers.

We unlock growth by developing highly targeted programs to systematically eliminate random acts of sales enablement.   This combination of eliminating waste while also focusing on ‘what works” creates amazing results.

We’ve developed a unique approach based on scientific research and over a decade dedicated to what separates top performing organizations from their peers.   Our model-map-match method allows us to start anywhere within an organization and scale results without being disruptive to current ongoing operations


Random Acts of Sales Enablement Clog Your Sales Engine


In order to execute the operating plan, commercial organizations divide themselves into increasing areas of specialization: product marketing, marketing, sales enablement, sales operation, sales development reps, training, and sales just to name a few.

These functions are designed to address acute performance issues.  At the highest level they are aligned but we find at the execution level they each have their own “interpretation” about what “sales” or “customers” need to solve their acute performance goal. It’s well intentioned, after all they are smart people, but because it’s not integrated and consistent, it isn’t additive to commercial success or the commercial system.  Even worse, sometimes we find it’s so unorganized it actually slows commercial success by confusing sales and customers.

Examples of the initiatives include: marketing excellent programs, sales training programs, investments in various sales technologies, CRM systems, selling tools, pricing programs, demand generation actives – the list goes on an on.

Most commonly, each of these programs are extremely sophisticated; making them hard for sales people and customers to use.  What’s more – they are developed in isolation so when sales people try to combine these pieces with others to create value for customers, it is extremely time consuming.  Taken together (increasing sophistication plus lack of integration) and multiplied by and increasing volume of initiatives reaching sales creates an invisible execution fog on the sales force, a condition we call “random acts of sales enablement”.


Empower your Sellers to Add Value to Your Buyers

Blog Career Breakthrough

At Growth Enablement, we use proven frameworks and methodologies, skillful facilitation, and best in class commercial expertise to improve commercial performance achieved by simultaneously driving consistency while also eliminating random acts of sales enablement.

We believe simple is better, less is more and success begets success. We believe in moving fast but moving smart. We are data driven, process focused, team builders, teachers, and change leaders.

We are committed to improving your commercial outcomes.

We are confident in our statement that EVERY company’s commercial success can be improved.  Our results speak well to our success:

  • 200% improvement in new product sales over one year
  • Growth of $200m in qualified opportunities in strategic account group
  • 600% increase in first meetings with executive buyer
  • 56% increase in average deal size, 33% decrease in sales cycle time
  • 44% improvement in new hire to productivity rate

Our Team

Scott Santucci

Tim Mullane