Simplify Your Commerical System Amplify Revenue Growth
It’s a digital economy where new strategies are required if you want to thrive.
GO-TO-CUSTOMER
Today’s complex buying environment and rapidly evolving buying dynamic, you need to work backward from your customers.
ROUTES TO VALUE
Your salespeople connect the dots between your customer’s goals and the capabilities you have to make them come true.
RAPID BASELINE ASSESSMENT
A baseline assessment will help you understand how interconnected your commercial process is, figure out your strengths, understand and prioritize the barriers preventing you from success, and then help determine where you’re wasting resources.
Navigating the New B2B Business Environment
Summary of this Powerful 15-Minute Interview
You are Experiencing Commercial Climate Change
The pandemic accelerated the shift to virtual interactions, emphasizing the importance of adapting to a changing commercial landscape. We've delved deep into this transition, understanding its nuances and implications.
Researched and Feild Tested Insights:
In collaboration, Growth Enablement and TCV, analyzed patterns across varied B2B companies. The consistent finding? Simplification and strategy, not just increased effort, are crucial for success.
Key Considerations:
Integrating Sales and Marketing is imperative:
The digital shift places customer experience at the forefront. It's evident that sales and marketing are not isolated functions but parts of a cohesive "commercial system" emphasizing value communication.Understanding the Commercial Ratio:
Developed with experts from TCV and Growth Enablement, this metric is a practical tool for assessing sales and marketing efficiency. It's been applied to businesses of various scales, consistently proving its relevance and utility.Routes to Value are an Enabling Program:
Start with a clear, unbiased understanding of your customer's environment. Using this foundation, we craft a "value map" and "outcome story." Segmenting customers based on their needs and narratives, we provide sales teams with resources that resonate, ensuring each interaction is contextually relevant and impactful.
WEBINAR SERIES
Commercial Enablement Series
In 2020 our entire economy had to deal with the pandemic. Unlike most sales and marketing solution providers, research firms, or consultancies who looked at COVID as a crisis management exercise, we tapped into our primary research roots and asked a different question. What if… COVID was not a crisis but a transformative event?
We conducted the most thorough primary research on the state of sales enablement performed - even today (more so than Forrester, Gartner, or anyone). We published our findings in a series of webinars based on our research and engagement with our clients on the topics.
We believe in having “skin in the game” and making calls, not providing conditional statements to be “right.”
We think our work holds up very well, and what doesn’t work we’ve corrected because, in our pursuit of shared success with our clients, we confront our mistakes and learn from them. Watch the webinars and judge for yourself.
Get in touch.
What is Speed Date Consulting?
In just 30 minutes, we cut through the noise, identify your challenges, and map out your next steps. It's a fast, focused, and risk-free way to gauge our compatibility. Ready to embrace clarity and speed in finding solutions? Let's dive in. Your first consultation is just a click away.