Investor
Constituency

Part Two

Investors

What investors look for and how it drives actions

Part One

The Cycle
An overview the typical approach to B2B strategy and execution

Part Six

The Paradigm
The changes in the economy create the need for a holistic approach.

Part Two

Investor Constituency
To investors your company is an asset. What does that mean?

Part Seven

Value Engine
A business is a value engine comprised of three sub systems

Part Three

Employee Constituency
Employees each have different perspectives and goals which can create conflict.

Part Eight

The Commercial System
A systems view to sales and marketing radically simplifies complexity.

Part Four

Customer Constituency
Customers are complex; success requires navigating agreement networks.

Part Nine

Structural Integrity
To enable a system to thrive, it has to be designed to be stronger from conflict.

Part Five

The Market
The market is a dynamic, competitive ecosystem - not a static thing.

Part Ten

Go to Customer
A new approach to drive revenue growth in with good financial stewardship.