Commercial
Geometry
A very rough introduction
Commercial
Chaos Creates the Need for a New Coordinate System
This is a very rough draft, shared with extremely select people
Commercial
Chaos Creates the Need for a New Coordinate System
This is a very rough draft, shared with extremely select people
This is the introduction page for the introducing the concepts of Commercial Geometry. Below are different chapters to drill into it.
The Cycle
An overview the typical approach to B2B strategy and execution
The Paradigm
The changes in the economy create the need for a holistic approach.
Investor Constituency
To investors your company is an asset. What does that mean?
Value Engine
A business is a value engine comprised of three sub systems
Employee Constituency
Employees each have different perspectives and goals which can create conflict.
The Commercial System
A systems view to sales and marketing radically simplifies complexity.
Customer Constituency
Customers are complex; success requires navigating agreement networks.
Structural Integrity
To enable a system to thrive, it has to be designed to be stronger from conflict.
The Market
The market is a dynamic, competitive ecosystem - not a static thing.
Go to Customer
A new approach to drive revenue growth in with good financial stewardship.